The Power of Word-of-Mouth in Business Growth: Insights from Remitly's CEO

August 7, 2025 - 03:47

Matt Oppenheimer, the Co-Founder and CEO of Remitly, has highlighted the significant role that word-of-mouth referrals play in the company's expansion. As a provider of international person-to-person payment solutions, Remitly aims to offer a service that is not only affordable but also fast and convenient. Oppenheimer recently shared his insights on how the company is revolutionizing the traditionally slow and outdated international payment system.

In a discussion with hosts Romaine Bostick and Vonnie Quinn, he emphasized that satisfied customers often become the best advocates for the service, driving growth through personal recommendations. This organic form of marketing has proven to be an effective strategy, allowing Remitly to reach new customers while maintaining a focus on enhancing user experience.

By addressing the inefficiencies in global money transfers, Remitly is positioning itself as a leader in the fintech space, leveraging customer satisfaction to fuel its ongoing success and expansion in the market.