Willits business owner to host Thursday event highlighting no-cost advising • The Mendocino Voice

August 12, 2026 - 05:14

A Willits business owner is set to host a Thursday gathering aimed at connecting local entrepreneurs with a state-backed advising service that comes at no charge. The event will spotlight a program designed to help small businesses secure funding and navigate the often tricky process of growth.

The host, who runs a local operation, wants to make sure other owners in the area know about the free resources available through the state initiative. The program offers one-on-one guidance on topics like financial planning, loan applications, and cash flow management. It also helps businesses identify which types of capital they might qualify for, whether that is a microloan, a line of credit, or other financing options.

Organizers say the goal is simple: remove the barrier of cost that often keeps small business owners from seeking professional advice. Many owners in rural areas like Mendocino County do not have easy access to consultants or financial experts, and this program aims to fill that gap.

The Thursday event will include a short presentation followed by a question-and-answer session. Attendees will learn how to sign up for the advising service, what documents they might need to bring, and how the process works from start to finish. Light refreshments will be provided.

The host emphasized that no one needs to be in a crisis to benefit. Even businesses that are doing well can use the advising to plan for expansion, hire more staff, or prepare for seasonal shifts. The program is open to all types of small businesses, from retail shops to service providers.

Those interested are encouraged to attend even if they are just curious. The event is free and open to the public, with no registration required. The hope is that more local owners will take advantage of a resource that could make a real difference in their bottom line.