A break-in created a new slogan for a Galveston bagel business owner to cover damage costs

July 22, 2026 - 01:49

A Galveston bagel shop owner is taking an unexpected approach to a recent break-in, turning the crime into a marketing slogan to help pay for the damage. The owner discovered the store had been broken into early one morning, with the thief causing significant destruction to the front door and interior fixtures. Instead of simply filing an insurance claim and moving on, the owner decided to use the incident to connect with the community and raise funds.

The new slogan, which plays off the burglar's actions, has been printed on T-shirts and posted on the shop's social media. Customers have responded positively, buying the merchandise and leaving extra tips to support the business. The owner says the response has been overwhelming, with sales of the slogan items already covering a large portion of the repair costs.

While the break-in was a setback, the owner views it as an opportunity to show resilience and humor. The shop remains open for business, and the owner hopes the incident will ultimately strengthen the bond with loyal customers. The funds raised will go directly toward fixing the damage and improving security, ensuring the bagel shop can continue serving its morning crowds without interruption.