European Business Leaders Call for Action Against Price Wars in China

September 17, 2025 - 06:08

Europe’s leading business lobby in China has called on Beijing to take decisive action against ongoing price wars and the resulting unsustainable competition in the market. As China prepares to unveil its next five-year plan, the urgency of this appeal is heightened, reflecting growing concerns among European businesses operating in the region.

The lobby emphasizes that the current climate of aggressive pricing strategies is detrimental not only to foreign companies but also to local businesses, potentially undermining the overall economic stability. This situation has been compounded by similar pressures from the United States, which has also expressed concerns about the implications of such competitive practices on market fairness and international trade relations.

The call for reform comes at a critical time as businesses seek a more predictable and equitable environment. Stakeholders are hopeful that the upcoming five-year plan will address these challenges, fostering a healthier competitive landscape that benefits all players involved.