Local Hispanic Business Owner Seeks Community Support Amid Challenges

January 9, 2026 - 11:32

Wilber de la Rosa, the owner of Tortillas La Mayzteca, has reached out to the Rochester business community through an open letter, calling for solidarity and understanding for local Hispanic residents and businesses during these trying times. In his heartfelt message, de la Rosa highlighted the unique challenges faced by Hispanic entrepreneurs, particularly in light of recent economic difficulties and social unrest.

He emphasized the importance of community support in fostering a thriving local economy, urging residents to prioritize shopping at Hispanic-owned businesses to help them survive and flourish. De la Rosa expressed gratitude for the support already shown by many but stressed that continued efforts are crucial to ensure the vitality of these businesses.

The letter serves as a reminder of the interconnectedness of the community and the vital role that diversity plays in enriching the local economy. De la Rosa's plea resonates with many who believe in the power of unity and collective action to overcome adversity.