Longines Welcomes New Leadership Amid Sales Challenges in China
June 2, 2025 - 23:57
In a significant leadership change, Longines has appointed Patrick Aoun as its new CEO, succeeding the outgoing CEO, Matthias Breschan. This transition comes at a critical time for the brand, as it faces a notable downturn in sales within the Chinese market, a key region for luxury watch brands.
Aoun, who has been with the company for several years, brings a wealth of experience and a fresh perspective to the role. His appointment is seen as a strategic move to revitalize the brand and address the challenges posed by shifting consumer preferences and economic conditions in China.
The luxury watch sector has been experiencing fluctuations, and Longines is no exception. The brand aims to leverage Aoun's expertise to enhance its market presence and appeal to a broader audience. Stakeholders are optimistic that under his leadership, Longines will navigate these turbulent waters and emerge stronger in the competitive luxury landscape.
MORE NEWS
October 20, 2025 - 01:28
A Journey Through America's Most Haunted LocationsFrom the infamous Amityville Horror House to the Villisca Axe Murder House, the US is home to some horrifying places with dark histories. Each state boasts its own unique haunted location, steeped...
October 19, 2025 - 00:48
High School Students Questioning the Value of Education in the Age of AIIn a striking commentary, the CEO of a prominent educational organization has expressed concern over a troubling trend among high school students. He noted that while younger students tend to...
October 18, 2025 - 04:56
Tragic Plane Crash in Michigan Echoes Last Year's IncidentNew air traffic control audio has revealed a harrowing exchange between pilots who appeared to be battling to regain control of a private business jet shortly before it crashed into a wooded area...
October 17, 2025 - 03:50
Chicago Business Leaders Voice Concerns Over Mayor Johnson's Budget ProposalCHICAGO – The Chicagoland Chamber of Commerce has expressed strong opposition to Mayor Brandon Johnson`s recent budget proposal, arguing that it could deter investment in the city. Business...