Business in America: GM CEO Mary Barra

June 5, 2026 - 08:37

In a recent interview for the "Business in America" series, General Motors CEO Mary Barra sat down with NBC News to discuss the forces reshaping the largest American automaker. Barra highlighted how artificial intelligence is fundamentally changing the way cars are built, moving beyond just self-driving features. She described AI being used on the factory floor to improve quality control, streamline supply chains, and even assist in vehicle design, making the manufacturing process faster and more efficient.

Barra also addressed the impact of volatile gas prices on GM's business strategy. While high pump prices historically boosted demand for smaller, fuel-efficient cars, she noted that the company's heavy investment in electric vehicles is a long-term hedge. The goal is to decouple GM's fortunes from oil price swings by offering a wide range of EVs that appeal to different buyers.

Perhaps the most pressing topic was competition with China. Barra acknowledged that Chinese automakers are rapidly advancing and pose a serious challenge in the global EV market. She emphasized that GM must stay aggressive on innovation and cost control to maintain its edge. The interview painted a picture of a century-old company navigating a high-tech transformation, facing pressure from both the pump and overseas rivals, while betting big on a battery-powered future.